What led Ad-agencies to go for OTT Advertisements? The OTT Platforms have a range of original content and latest movie collections to offer. In fact, some of them have really risen to the occasion with media planners indicating that Hotstar is the single largest platform for advertising today after Google and Facebook in India. As in, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and is 100% viewed by the subscriber. OTT Data Driven Ad Platform. Popular platforms include subscription platforms like Netflix, paid storefronts like iTunes, and ad-based services like YouTube. Transcoder - Encoding and Decoding streams on OTT platforms Every platform and device have different requirements for a video’s format, size, and audio. more. 4. The Video Advertising Platform that Unifies TV, OTT, and Digital Video. Trends @ OTT. Publishers increase their ad monetization yields with unmatched opportunities backed up by our extensive network of verified advertisers or connecting their demand sources directly. While the OTT conversation largely revolves around video-on-demand, the technology actually covers a broad range of web-based content: Video: Video streaming is the most-widely recognized version of OTT media services. History and growth. OTT Advertising is similar to traditional TV; the only difference is that it is streamed to the media through OTT platforms. Indian OTT Platforms fuel their development by advertising, with media organizers showing that Hotstar is the biggest stage for advertising today after Google and Facebook. From the rebranding of Amazon Advertising to the decision to increase the amount of paid ads throughout its ecosystem and the augmentation of its over-the-top (OTT) advertising technology, Amazon continues to speak to advertisers. In 2022 researchers predict that the revenue generated from OTT media services will exceed $83.4 billion. In 2010, Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. With digital advertising developing at around 40%, the OTT advertising year-on-year development is relied upon to be in the range of between 40% to 50%. What is OTT? SpotX announces it leads SSPs for political advertising across OTT and CTV with over a 900% ad spend increase on our platform since April. According to comScore, around 50 million households across the world, today have OTT video, which they consume in the same time-of-day pattern as traditional TV viewers. Thus, OTT advertising is a targeted ad delivery on your screens enabled by programmatic technology. Examples of OTT devices include Apple TV, Chromecast, Amazon Fire, Roku in addition to Smart TVs (Connected TVs) and gaming platforms (i.e., PlayStation, Xbox, etc.). The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008.. Future of OTT in India: A rise of OTT platforms in India is expected to grow at a CAGR of 22% by 2022 to around INR 6K crores. OTT and CTV are emerging as the most influential mediums for political candidates leading up to the 2020 election and advertisers are taking advantage by leveraging SpotX as a one-stop shop to launch programmatic campaigns at scale. ad platform by publisher rules TheViewPoint partners with CTV/OTT publishers to help them build a supply chain on their terms, at their speed, with their goals. Product placement is a form of advertising in which branded goods and services are featured in a video production that targets a large audience. Over the past decade streaming companies completely shook up the distribution method that reigned supreme for the better part of a century. MARKETING-INTERACTIVE: Elaine, you mentioned that you are seeing more ad dollars flowing into your platforms. Streamline all demand and maximize revenue in a single, unified platform. OTT Distribution Platforms Gain Leverage in Standoff With Streamers. Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield. The new universe created by the rising OTT Platforms is highly automated, data-driven, and addressable where … As more and more users are making OTT platforms their primary source of entertainment, brands too are shifting their media budgets towards OTT How advertising inventory is measured/categorized depends on the partners involved in the respective OTT supply chain. Video advertising alone is expected to contribute 30 percent of total digital advertising. The category is at a tipping point, as most OTT platforms in the last few years have really made great strides in terms of integrating new age ad tech, integrating Data Management Platforms … In addition, mobile companies are increasingly using advertising on OTT platforms for user acquisition. Zebra OTT TV everywhere platform provides subscription and advertising models to create a revenue generation opportunity. iWorld eNews. Why advertising on OTT platforms ensures brand safety. 2020 Cynopsis Adtech Award for Outstanding Local Advertising Solution 2019 Gabbcon ABBI Award for Best Audience Based Buying Platform of the Year What To Expect With directly-sourced inventory from 125+ branded networks, Premion delivers brand-safe and fraud-free CTV and OTT impressions at scale. 17 Dec, 2020. Benefits of Choosing OTT Advertising vs. Traditional TV Ads Let’s dig a little deeper into what this really means for media planners, buyers, agencies and businesses with in-house ad executives. However, amid the rapid growth of OTT platforms, ... an ad-free subscription channel launching in early 2021 in the US and Canada. Even if mobile is a second screen for OTT viewers, nearly everyone owns a mobile device — and even users watching on connected TV can be enticed to install an app they saw while watching streams. The main type of advertising seen in the current OTT media landscape is the ad-supported video on demand model, known also as AVOD. So why do you think there is a shift towards OTT today? nexGTV is the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014. Unlike global players like Amazon Prime and Netflix, India’s home-grown OTT platforms are spurred by advertising. This technology is expected to make a big difference for marketers in both worlds in 2019 – the advantages of programmatic, and the growing reach of streaming services. CompulseOTT is an advanced television video ad delivery platform that enables advertisers in local DMAs to target viewers of over-the-top TV programming through reputable & validated data targeting sets. With such a huge user base and maximum smartphone consumers under the age of 35, OTT platforms will focus more on youth-friendly content. OTT Ad Spend Is Growing Emarketer predicts (paywall) that OTT ad spend will hit $9 billion in the U.S. this year, up 28% year over year, and will reach a staggering $14.6 billion by 2023. The OTT platform is an easy-to-deploy cloud-oriented solution that delivers OTT content to multiple devices and platforms. Conversely UK cinemas enjoyed a small rebound in 2018 with its best year since 1970 (177 million admissions). The Advantages of OTT Advertising. An over-the-top (OTT media service) is a streaming media service offered directly to viewers via the Internet.OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content. AVOD platforms are free for users to use without a subscription service, but require the viewers to watch ads between, or sometimes in the middle of, their video content. An OTT video platform that integrates HTTP and RTMP live streaming protocols go a long way in delivering an engaging viewing experience. OTT also known as Over-The-Top platforms are the content providers growing exponentially as more people switch to online channels for entertainment. Choosing OTT advertising means taking control of who you target, when … More advertising coming to OTT channels soon What is happening in OTT is a microcosm of trends in the wider advertising industry. 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